FPM (Marketing), FORE School of Management, New Delhi, UGC Net Qualified, MBA Oil and Gas Management, University of Petroleum and Energy Studies, Dehradun, BTech Mechanical Engineering.
Email: sahil.dua@fsm.ac.in
Contact:
Total Years of Experience
3 Years 8 Months
Brief description of Experience
Mr. Sahil Dua is an Assistant Professor at FORE School of Management, New Delhi, India. He holds an MBA in Oil and Gas Management from the University of Petroleum and Energy Studies and a Bachelor of Technology (B.Tech) in Mechanical Engineering. He is UGC NET qualified in management subject. He has three years of corporate experience and eight months of teaching experience at PGGC-46, Chandigarh.
His current research is interdisciplinary, focusing on the intersection of Marketing and Information Technology. He is working on multi-device integration conceptualization and the development of a measurement instrument. His research interests include Digital Marketing, Customer Experience, Customer Engagement, User Experience, Multi-experience, Sustainable Fashion, and Brand Hate.
An avid researcher, he has published in journals such as the Journal of Promotion Management and has presented his work at international and national conferences, including PACIS 2024, the INFORMS Marketing Science Conference 2024, and Pan-IIM Sambalpur 2024.
Research Interest Areas
User Experience, Multiexperience, Customer Engagement, Customer Experience, Sustainable Fashion, Onboarding Experience.
Consulting Interest Areas
Selected Publications
1) Kapoor, P. S., Tagore, A., & Dua, S. (2023). Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association. Journal of Promotion Management, 29(4), 461–490. https://doi.org/10.1080/10496491.2022.2163034 - Scopus and ABDC - B Category
2) Dua, S., Jain, S., & Khattri, V. (2024). Elevating User Experiences: Introducing Multiexperience Framework. https://aisel.aisnet.org/pacis2024/track08_digtech_fow/track08_digtech_fow/8/
