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Faculty Publication 2024

Author's Name Article Title Publications Details
Prof. Sudeep S., Mr. Pushkar Pushp Modelling the factors for the launch of sovereign green bond in India using Fuzzy-AHP method International Journal of Indian Culture and Business Management, Vol. 32, No. 1, 2024, pp 80-97, ISSN: 1753-0806 DOI:https://doi.org/10.1504/IJICBM.2024.139000
Prof. Tarun Kumar Soni, Prof. Vikas Pandey, Ms. Priti Aggarwal Cotton market contagion: analyzing volatility spillovers across borders Journal of Advances in Management Research, Vol. and Issue No. Ahead of Print, ISSN: 0972-7981, DOI:https://doi.org/10.1108/JAMR-05-2024-0193
Prof. Surabhi kaul, Gargi Ghosh Influence of Increased Online Information on Consumption Patterns during COVID-19: Case of Priority Medical Devices Abhigyan, Volume 42 Issue 2, June 2024, pp 69–88, ISSN: 0970-2385, DOI:https://doi.org/10.1177/09702385241235453
Prof. Saurabh Mittal, Shalini Aggarwal, Chandra Prakash Garg Buddy4Study: Technology-Driven CSR Initiative Asian Journal of Management Cases, Vol. ahead-of-print No. ahead-of-print, Online First, 2024, ISSN: 0972-8201, DOI:https://doi.org/10.1177/09728201241284327
Prof. Ashutosh Pandey, Mohit Yadav, Xuan-Hoa Nghiem Chapter Title “Policy and Regulatory Approaches to Mitigating Micro- and Nano Plastic Pollution” Book Titled “Global Impacts of Micro- and Nano-Plastic Pollution” edited by Nisha Gaur, Muhammad Bilal, Eti Sharma, Niranjan Prakash Melkania and Tuan Anh Nguyen, IGI Global, USA, pp 309-330, DOI: 10.4018/979-8-3693-3447-8.ch013 ISBN13: 9798369334478, ISBN13 Softcover: 9798369351383, EISBN13: 9798369334485
Prof. Ashutosh Pandey, Rohit, Mohit Yadav, Ta Huy Hung Chapter Title “Enhancing Customer Experience Through Geomarketing and IoT” Book Titled “Digital Transformation Initiatives for Agile Marketing” edited by Sérgio Maravilhas and Rodrigo Ladeira (Federal University of Bahia, Brazil), IGI Global, USA, pp 187-218, DOI: 10.4018/979-8-3693-4466-8.ch008 ISBN13: 9798369344668, ISBN13 Softcover: 9798369344675, EISBN13: 9798369344682
Prof. Ashutosh Pandey, Shashank Mittal, Ajay Chandel, Ta Huy Hung Chapter Title “Leveraging Neuromarketing Technologies to Enhance Agile Marketing Strategies: A Study on Consumer Behavior Insights and Real-Time Adaptation” Book Titled “Digital Transformation Initiatives for Agile Marketing” Sérgio Maravilhas and Rodrigo Ladeira (Federal University of Bahia, Brazil), IGI Global, USA, pp 275-302, DOI: 10.4018/979-8-3693-4466-8.ch011 ISBN13: 9798369344668 ISBN13 Softcover: 9798369344675 EISBN13: 9798369344682
Prof. Ashutosh Pandey, Ta Huy Hung, Shashank Mittal, Ajay Chandel Chapter Titled “Harnessing IoT and Geomarketing for Agile Marketing” Book Titled “Digital Transformation Initiatives for Agile Marketing” Sérgio Maravilhas and Rodrigo Ladeira (Federal University of Bahia, Brazil), IGI Global, USA, pp 167-186,, DOI: 10.4018/979-8-3693-4466-8.ch007 ISBN13: 9798369344668 ISBN13 Softcover: 9798369344675 EISBN13: 9798369344682
Prof. Ashutosh Pandey, Mohit Yadav, Parth Sharma, Ta Huy Hung Chapter Titled “Building Brand Experiences in the Metaverse: Creating Immersive Brand Experiences That Align With Agile Marketing Principles” Book Titled “Digital Transformation Initiatives for Agile Marketing” Sérgio Maravilhas and Rodrigo Ladeira (Federal University of Bahia, Brazil), IGI Global, USA, pp 435-454,DOI: 10.4018/979-8-3693-4466-8.ch016 ISBN13: 9798369344668 ISBN13 Softcover: 9798369344675 EISBN13: 9798369344682
Prof. Tarun Kumar Singhal, Sonica Rautela, Sarika Sharma Customer Participation and NPD Process Effectiveness: The Perspective of Marketers Indian Journal of Marketing, Vol. 54, Issue 10, PP 25-44, October 2024, ISSN: 0973-8703, DOI: 10.17010/ijom/2024/v54/i10/174603
Prof. Pratibha Wasan, Kalyani Mulchandani Financial decision dynamics: Environmental, social, and governance factors and managerial choices in emerging markets Journal of General Management, Vol. ahead-of-print, 2024, pp 1-19, ISSN: 0306-3070 DOI: https://doi.org/10.1177/03063070241286637
Prof. Surabhi koul Does Workplace Spirituality Enhance Employee Well-Being? The Mediating Role of Workplace Happiness Global Business and Organizational Excellence, Vol. ahead-of-print, 2024, pp 1-13, ISSN: 1932-2054 DOI: https://doi.org/10.1002/joe.22277
Prof. Hitesh Arora, Padmasai Arora, A. Jiran Meitei Determinants of profitability of state-owned banks in India: a dynamic panel data approach International Journal of Business Performance Management, Vol. 25, Issue- 6, 2024, pp 761 - 785, ISSN: 1368-4892 DOI: https://doi.org/10.1504/IJBPM.2024.141901
Prof. Ashutosh Pandey, Mohit Yadav, Nisha Gaur, Xuan-Hoa Nghiem Chapter Title “Mental Health and Well-Being: Metaverse-Based Therapeutic Interventions for Anxiety, Depression, Post-Traumatic Stress Disorder” Book titled “Examining the Metaverse in Healthcare: Opportunities, Challenges, and Future Directions” edited by Pradeep Nijalingappa, T. Gururaj, S.B. Goyal, Vinod Shukla, Alessandro Bruno. IGI Global, USA, August 2024 pp: 353-379, DOI: 10.4018/979-8-3693-1515-6, ISBN13: 9798369315156, EISBN13: 9798369315163, ISBN13 Softcover: 9798369366417
Prof. Rahul Pratap Singh Kaurav, Ganna V. Demydyuk, Mats Carlbäck & Henrik Vejlgaard From galley to gourmet: experience accounting perspective on the evolving dining choices of cruise passengers Journal of Foodservice Business Research, Vol. ahead-of-print, 2024, ISSN: 1537-8020 DOI: https://doi.org/10.1080/15378020.2024.2391161
Prof. Ashutosh Pandey, Shailendra Nigam Modeling the Determinants of Workplace Attachment Academy of Marketing Studies Journal, Volume-28, Issue 6, 2024, pp-1-11, ISSN: 1528-2678
Prof. Ashutosh Pandey, Taruni Gupta, Rahul Bodhi, Impact of Privacy Concern, Information overload, and Social Media Addiction on Emotional Exhaustion: An Empirical Study Academy of Marketing Studies Journal, Volume-28, Special Issue 6, 2024, pp-1-11, ISSN: 1528-2678
Prof. Ashutosh Pandey, Kumar Shanu Chapter Title “Effect of Macroeconomic Variables on Stock Market Performance: A Study of the Bombay Stock Exchange” Book titled “Perspectives in Finance and Digital Transformations in Business” edited by Satyajit Chakrabarti, Saikat Chakrabarti, Amit Kumar Bhandari, Dipak Saha and Rabin Mazumder, Routledge London, September 18, 2024 pp-11-19, 1st Edition, ISBN: 9781003470229 DOI: https://doi.org/10.4324/9781003470229
Prof. Vipulesh Shardeo Harvesting success: Metaverse adoption in agriculture sector as a sustainable business strategy Journal of Enterprise Information Management, Vol. ahead-of-print, 2024, ISSN: 1741-0398 DOI: https://doi.org/10.1108/JEIM-10-2023-0536
Prof. Amarnath Mitra Elevating Customer Satisfaction the Role of AI in Sap for Enhanced User Experience Tec Empresarial, Vol. 06, Issue-1, 2024, pp 235-243,ISSN: 1659-2395
Prof. Vandana Bhama Free Cash Flows and Corporate Buybacks: A Study of Indian Firms International Journal of Economics and Management, Vol. 18 (2): 261-271 (2024), ISSN: 1823-836X DOI: http://doi.org/10.47836/ijeam.18.2.08
Prof. Shubhangini Rajput Analysis of Industry 4.0 technological enablers for sustainable supply chain transparency in a fuzzy environment Business Strategy and the Environment, Vol. & Issue: Ahead of Print (2024), ISSN: 0964-4733 DOI:https://doi.org/10.1002/bse.3936
Mr. Pushkar Pushp, Prof. Arbuda Sharma, Prof. Faisal Ahmed Flexibility in the WTO: Navigating the Dynamics of Multilateralism Using Grounded Theory Global Journal of Flexible Systems Management, Vol. Ahead of Print, 2024, ISSN: 0972-2696 DOI: https://doi.org/10.1007/s40171-024-00413-z
Prof. Sumeet Kaur, Karishma M. Qureshi, Bhavesh G. Mewada, Adil Khan, Muhammad Musa Al-Qahtani, Mohamed Rafik Noor Mohamed Qureshi Investigating industry 4.0 technologies in logistics 4.0 usage towards sustainable manufacturing supply chain Heliyon, Vol. 10, Issue 10, 2024, e30661, ISSN: 2405-8440, DOI:https://doi.org/10.1016/j.heliyon.2024.e30661
Prof. Ashutosh Pandey, Ruchika Kulshrestha, Abhijeet V. Tiwari Chapter Title “Emergence of Metaverse: An Innovative Technological Fusion in Indian Festivals” Edited Research Book “New Technologies in Virtual and Hybrid Events” by Sharad Kumar Kulshreshtha, Craig Webster, IGI Global, 2024, pp. 128-145, ISBN: 979-8-3693-2272-7, DOI: 10.4018/979-8-3693-2272-7
Prof. Ashutosh Pandey, Gaurvendra Singh Environmental sustainability integrated supplier selection in electric vehicle supply chains: a grey relational analysis approach Environment, Development and Sustainability, Vol. Ahead of Print, ISSN: 1573-2975, DOI:https://doi.org/10.1007/s10668-024-05294-x
Prof. Vipulesh Shardeo, Bishal Dey Sarkar, Umar Bashir Mir, Prerna Kaushik Adoption of Metaverse in Healthcare Sector: An Empirical Analysis of its Enablers IEEE Transactions on Engineering Management, VOL. 71, 2024, PP 8671 - 8685, ISSN: 0018-9391, DOI: https://doi.org/10.1109/TEM.2024.3400401
Prof. Vipulesh Shardeo, Bishal Dey Sarkar, Ashish Dwivedi, Dragan Pamucar Digital transition from industry 4.0 to industry 5.0 in smart manufacturing: A framework for sustainable future Technology in Society, Vol. 78, September 2024, 102649, ISSN: 0160-791X, DOI: https://doi.org/10.1016/j.techsoc.2024.102649
Prof. Vipulesh Shardeo, Bishal Dey Sarkar, Isha Sharma A multi-method examination of barriers to traceability in Industry 5.0-enabled digital food supply chains The International Journal of Logistics Management, Vol- Ahead of Print, ISSN: 0957-4093, DOI: https://doi.org/10.1108/IJLM-01-2024-0010
Prof. Rahul Pratap Singh Kaurav, Parul Chhibber, Hardeep Chahal Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis Management Review Quarterly, Vol- Ahead of print, ISSN: : 2198-1639, DOI: https://doi.org/10.1007/s11301-024-00408-1
Prof. Rahul Pratap Singh Kaurav, Pinaz Tiwari, Ruturaj Baber, Snigdha Kainthola How is the World Looking at India? Story from International Tourists Pacific Business Review International, Vol. 16, Issue 7, pp 97-109, January , 2024
Prof. Rahul Pratap Singh Kaurav, Snigdha Kainthola, Ruturaj Baber, Pinaz Tiwari Assessing global perceptions of India: Policy implications drawn from foreign tourism narratives Turyzm/Tourism, Vol. 34 No. 1 (2024), ISSN: 0867-5856, DOI: https://doi.org/10.18778/0867-5856.34.1.05
Prof. Rahul Pratap Singh Kaurav, Shalini Sahni, Sushma Verma Understanding digital transformation challenges for online learning and teaching in higher education institutions: a review and research framework Benchmarking: An International Journal, Vol. ahead-of-print, ISSN: 1463-5771 DOI: https://doi.org/10.1108/BIJ-04-2022-0245
Prof. Rakhi Tripathi Impact of Restricted Public Transport Since COVID-19 on Women in Rural India: A Qualitative Study Research in Transportation Business & Management, Vol-56, Article-101167, ISSN: 2210-5395 DOI: https://doi.org/10.1016/j.rtbm.2024.101167
Prof. Swati Sharma, Ankita Sharma Adoption of digital marketing in tourism SMEs: a review and research agenda Management Research Review, Vol. 47 No. 7, pp. 1077-1095, ISSN: 2040-8269 DOI: https://doi.org/10.1108/MRR-08-2021-0597
Prof. Rahul Pratap Singh Kaurav, Snigdha Kainthola Research at the Crowding and Tourism: Insights Tourism, Vol. 72/ No. 4/ 2024/ pp 648 - 653, ISSN: 1849-1545 DOI: https://doi.org/10.37741/t.72.4.10
Prof. Vandana Gupta Corporate Governance and Credit Risk: Evidence on Indian Firms using Mixed Method Prabandhan: Indian Journal of Management, Volume 17, Issue 7, July 2024 , ISSN: 0975-2854 DOI: https://doi.org/10.17010/pijom/2024/v17i7/173633
Prof. Ashutosh Pandey, Prof. Rajarshi Debnath, Prof. Chiradip Bandyopadhyay Book “Innovation for a Sustainable Future: Selected Cases” Bloomsbury India, 2024 PP. 120, ISBN: 978-93-56408-64-7
Prof. Rajarshi Debnath, Chapter Title “24 Mantra Organic: A Roadmap towards Healthy Lifestyle” Edited Book “Innovation for a Sustainable Future: Selected Cases” by Prof. Ashutosh Pandey, Prof. Rajarshi Debnath, Prof. Chiradip Bandyopadhyay, Bloomsbury India, 2024 PP. 7-13, ISBN: 978-93-56408-64-7
Prof. Chiradip Bandyopadhyay Chapter Title “Inheritance of Firms” Edited Book “Innovation for a Sustainable Future: Selected Cases” by Prof. Ashutosh Pandey, Prof. Rajarshi Debnath, Prof. Chiradip Bandyopadhyay, Bloomsbury India, 2024 PP. 14-17, ISBN: 978-93-56408-64-7
Prof. Rajarshi Debnath, Akshat Chopra, Ashima Singh, Majdi Anwar Quttainah Mapping Corporate Sustainability and Firm Performance Research: A Scientometric and Bibliometric Examination Journal of Risk and Financial Management, Vol 17, Issue 7, (July 2024) 304, ISSN:1911-8066; DOI:https://doi.org/10.3390/jrfm17070304
Prof. Surendar Singh Domestic Interest Groups and India’s Trade Policy Preferences in India-EU FTA Negotiations Journal of World Trade, Vol 58, Issue 3 (2024) pp. 467 – 496 2024, ISSN:1011-6702; DOI: https://doi.org/10.54648/trad2024027
Prof. Shalini Taneja, Geeta Sachdeva, Ruchika Gupta The mediating role of green human resource management: analyze the impact of green commitment and intellectual capital in hotel environmental performance Energy Efficiency, Vol. 17, Article No. 49, 2024, ISSN: 1570-646X; DOI: https://doi.org/10.1007/s12053-024-10229-6
Prof. Nirmalya Bandyopadhyay Unveiling promotion-induced variety-seeking: the roles of various types of promotional rewards and shopping motivations Marketing Intelligence & Planning, 2024, ISSN: 0263-4503; DOI: https://doi.org/10.1108/MIP-10-2023-0521
Prof. Nirmalya Bandyopadhyay, Anand Jaiswal, Vinaytosh Mishra, Swati Bhatnagar Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty Indian Journal of Marketing, Vol. 54, No. 2, 2024, ISSN: 0973-8703, DOI: http://doi.org/10.17010/ijom/2024/v54/i2/173473
Prof. Vandana Bhama Does an increase in portfolio volatility create more returns? Evidence from India Investment Management and Financial Innovations, Vol. 21, No. 2, 2024, pp. 345-354, ISSN: 1810-4967; DOI: http://dx.doi.org/10.21511/imfi.21(2).2024.28
Prof. Anil Kumar Singh Guest Editorial - Creating Value in a Business Ecosystem Journal of Creating Value, Vol. 10, No. 1, 2024, pp. 8-10, ISSN: 2394-9643; DOI: https://doi.org/10.1177/23949643241256412
Prof. Pramod Chandra A phenomenological study of tourists' categories in the Indian Himalayan Region International Journal of Tourism Research, Vol. 26, No. 3, 2024, e2656, ISSN: 1099-2340; DOI: https://doi.org/10.1002/jtr.2656
Prof. Shilpi Jain, Prof. Sriparna Basu, Yogesh K. Dwived Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance Industrial Marketing Management, Vol. 119, 2024, pp. 218-237, ISSN: 0019-8501; DOI: https://doi.org/10.1016/j.indmarman.2024.04.013
Prof. Sriparna Basu, Prof. Shilpi Jain, Prof. Sumeet Kaur Manifestation of Culture in B2C Websites of Digitally Transformed Businesses in Emerging Asian Economies Journal of Global Information Technology Management, Vol. 27, No. 2, 2024, pp. 119-147, ISSN: 1097-198X; DOI: https://doi.org/10.1080/1097198X.2024.2327944
Prof. Gaurav Gupta Geopolitical risk and investment-cash flow sensitivity: does the age of the CEO matter? Empirical evidence from emerging economy Applied Economics, 2024, ISSN: 0003-6846; DOI: https://doi.org/10.1080/00036846.2024.2324850
Prof. Tarun Kumar Soni, The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach Indian Journal of Marketing, Vol. 54, No. 4, 2024, pp. 46-59, ISSN: 0973-8703; DOI: https://doi.org/10.17010/ijom/2024/v54/i4/173713
Prof. Surabhi Koul, Aditya S. Kasar Research Landscape of Sustainable Marketing: Thematic Analysis and Future Trends Vision: The Journal of Business Perspective, 2024, ISSN: 0972-2629; DOI: https://doi.org/10.1177/09722629241231431
Prof. Tarun Kumar Soni Hedging price risk through commodity derivatives: a case of Sethi Jewellers Emerald Emerging Markets Case Studies, Vol. 14, No. 2, 2024, pp. 1-26, ISSN: 2045-0621; DOI: https://doi.org/10.1108/EEMCS-06-2023-0228
Prof. Sunanda Nayak, Vijay Pereira, Bahar Ali Kazmi, Pawan Budhwar To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market-India Journal of Business Ethics, 2024, ISSN: 0167-4544; DOI: https://doi.org/10.1007/s10551-024-05670-7
Prof. Aditya Banerjee, Sayantan Kundu Efficiency of financial production process and its dependence on price anchors: Evidence from India IIMB Management Review, Vol. 36, No. 1, 2024, pp. 56-70, ISSN: 0970-3896; DOI: https://doi.org/10.1016/j.iimb.2024.02.003
Prof. Rahul Pratap Singh Kaurav, Vishesh Singh Chauhan, Ana Brochado Finding a Space for a New Product in a Cluttered Market: A Qualitative Approach to Segmentation Abhigyan, Vol. 41, No. 4, 2023, pp. 41-52, ISSN: 0970-2385; DOI: https://doi.org/10.56401/Abhigyan/41.4.2023.41-52
Prof. Subir Verma, Rajwinder Kaur, Nidhi Kapoor Bhasin Does Employer Branding Shake Application Intentions of Potential Employees? Global Business Review, 2024, ISSN: 0972-1509; DOI: https://doi.org/10.1177/09721509231219148
Prof. Sriparna Basu, Tri Dang Quan, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail Asia Pacific Journal of Marketing and Logistics, 2024, ISSN: 1355-5855; DOI: https://doi.org/10.1108/APJML-09-2023-0911
Prof. Roopesh Kaushik Dairy Cooperatives in India: A Review Economic & Political Weekly, Vol. 59, No. 9, 2024, pp. 35-41, ISSN: 0012-9976
Prof. Varsha Khattri, Vivek Singh Tomar Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market Indian Journal of Marketing, Vol. 54, No. 2, 2024, pp. 27-43, ISSN: 0973-8703; DOI: https://doi.org/10.17010/ijom/2024/v54/i2/172049
Prof. Shilpi Jain, Pallavi Srivastava Does Materialism Make Indian Millennials Miserable or Is It a Key to Life Satisfaction? Exploring the Moderating Role of Gratitude Management and Labour Studies, 2024, ISSN: 0258-042X; DOI: https://doi.org/10.1177/0258042X231225298
Prof. Arbuda Sharma, Ravi Gandhia, Charru Hasti Case evidenced total interpretive structural modelling of service -network disintegration in Indian telecommunication sector Journal of Information Technology Case and Application Research, 2024, ISSN: 1522-8053; DOI: https://doi.org/10.1080/15228053.2023.2300212
Prof. Amarnath Mitra, Souvik Banerjee, Sangram Kesari Jena, Debaditya Mohanti Influence of foreign institutional holding on corporate risk-return profile: a panel quantile regression analysis Cogent Economics & Finance, Vol. 12, No. 1, 2302637, 2024, pp. 1-17, ISSN: 2332-2039; DOI: https://doi.org/10.1080/23322039.2024.2302637
Prof. Faisal Ahmed, Pushkar Pushp Toward a future discourse on global value chains Critical Perspectives on International Business, 2024, ISSN: 1742-2043; DOI: https://doi.org/10.1108/cpoib-08-2022-0086
Prof. Anil Kumar Singh, Prof. Sriparna Basu, Sonika Jha Corporate engagement with start-ups (CEWS): a systematic review of literature and future research agenda European Business Review, 2024, ISSN: 0955-534X; DOI: https://doi.org/10.1108/EBR-03-2023-0065
Prof. Antarpreet Singh, Jatin Pandey Artificial intelligence adoption in extended HR ecosystems: enablers and barriers. An abductive case research Frontiers in Psychology, Vol. 14, 2024, pp. 1-13, ISSN: 1664-1078; DOI: https://doi.org/10.3389/fpsyg.2023.1339782
Prof. Sanghamitra Buddhapriya, Aparajita Mohapatra Impact of Technostress on the Academic Performance of Business School Students: Moderating Role of Self-efficacy Indian Journal of Industrial Relations, Vol. 59, No. 3, 2024, pp. 393-410, ISSN: 0019-5286
Prof. Surabhi Koul, Prof. Rahul Pratap Singh Kaurav, Aayushi Sharma Chapter Title “I Am Confused: Coping With Customer Confusion in Metaverse Shopping” Edited Book “Immersive Technology and Experiences: Implications for Business and Society” by Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda; Palgrave Macmillan, 2024, pp. 235-246, ISBN: 9789819988334
Prof. Tarun Kumar Soni, Debi Prasad Satapathy, Pramod Kumar Patjoshi Unveiling the Nexus: Exploring the Impact of Corporate Governance on the Financial Performance of Acquiring Companies in the Indian Context Journal of Risk and Financial Management, Vol. 17, No. 1, 2024, pp. 1-19, ISSN: 1911-8066; DOI: https://doi.org/10.3390/jrfm17010013

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