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Duration: 2 days Timings: 10 AM – 5.30 PM Dates: September 19 &20 , 2024 Programme Director:Prof. Anita T. Lal Mode:Offline Fees: Offline: Rs.16000 + GST @18%
Residential: Rs. 26000 + GST@18%
Programme Introduction:
To succeed in business today one needs to have the ability to communicate with people both inside and outside the organization. One’s success or failure depends to a large degree on how effectively one communicates. In fact, like oral communication, written communication of an executive is indeed a great tool to achieve both personal and professional goals. In today’s globalized era, professionals with good written communication skills, have an advantage over others, as they can communicate effectively with the management and also to connect with cross-cultural clients. Considering the importance of written communication in the business world today, the training program has been designed.
Programme Objective:
To enhance the written communication skills
To analyse and write clear, concise, audience centric business messages.
To improve upon internal and external written communication.
To learn to write business proposal & reports
Programme Content:
Principles of Written Communication
Business Letters
Email Etiquette
Techniques of Writing Business Messages (Deductive & Inductive Approach)
Intra Organizational Written Communication
External Written Communication
Business Proposals
Business Reports
Programme Methodology:
The methodology would be situation and case based discussions with written exercises; submission of written business letters & reports followed by detailed feedback. This MDP on Written Communication would be designed around real life business scenarios.
Target Organizations:
All Public & Private Sectors, MNCs, SMEs, NGOs and Start-ups.
Target Participants:
The participants are expected to be a good mix of sales & marketing managers, project leaders, team heads, senior managers from Public & Private sectors, Multinational Organizations, Government departments & other sectors like Tourism, Hotels, BFSI, Advertising, Hospitals etc.
Programme Director:
Prof. Anita Tripathy Lal is a Professor at FORE School of Management, New Delhi. Her expertise lies in the areas of Business Communication, Leadership, Entrepreneurship, Personality Development and Universal Human Values. She is a PhD from IIT Kanpur and has over 27 years of work experience in the areas of teaching, training, research and consultancy. She also has the experience of teaching as visiting faculty at IIT Delhi, IIT Kanpur, IIFT Delhi, IMT Ghaziabad, IIM Ranchi, IIM Rohtak and IIM Udaipur. She has been a part-time consultant for two years to NTPC’s World Bank funded projects on Environmental Impact Assessment.
Connecting with the corporate is her forte. She has also conducted number of Management Development Programs and workshops in the areas of her expertise Business Communication and Entrepreneurship for corporate professionals from Private & Public Sectors, MNCs & NGOs along with numerous officials from State Trading Corporation, Indian Statistical Service, Indian Forest Service and Indian Administrative Service. Her MDPs and workshops are in the areas of ‘Overcoming stage fear for Public Speaking; Effective Communication Through Theatre Techniques; Interpersonal Relationship, Communication & Presentation Skills, Written Communication, Assertiveness, Positive Attitude, Level Five Leadership, Intrapreneurial Mindset for Leadership Roles, Entrepreneurial Mindset and Competencies, Opportunity Evaluation and Business Model & Plan'. She has keen interest in personality development and research related activities.
In 2011-12, she received the prestigious “Certification with Honors” on “Mentor Development Program for Entrepreneurs” from London Business School organized by National Entrepreneurship Network. Being a certified Mentor she has been successfully mentoring entrepreneurs. She has mentored over two hundred Entrepreneurs. Her passion though, remains “Student Start-ups”. Prof. Lal is a “Start-up Advisor” to NEN Wadhwani Programs and has been on the ‘Mentoring Board’ of IIT Kanpur Entrepreneurship Cell, Amity University, been felicitated for Mentoring the TiE Young Entrepreneurs (2014-15). In April, 2022 she has been felicitated with the “Woman of Wonder Award” for mentoring Women Entrepreneurs of WEE Foundation@ FIIT, IIT Delhi since its inception in 2016.
Besides teaching the MBA students at FORE, she has taken up various key Administrative responsibilities such as - Program Director ABN Amro Executive Education, Chair Library, Chair Placements, Area Chair Communications and since 2010, she has been heading the Centre for Entrepreneurship Development at FORE. Prof. Lal is able to create an ideal blend of Leadership, Entrepreneurship, and Communication in her training programs, a few of the most potential skills critical to eating success stories for Organizations in today's uncertain times.
Corporate Group Discount:
One complimentary nomination for every group of three nominations from the same organization, i.e.,3+1 participants for the fee of 3 participants.
For registration/enquiries , please mail to exed@fsm.ac.in or call at +91 9810875278/+91-11-46485562 /41242477
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Executive Education/MDPs
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.
