Join us for the 10th Global Leadership Lecture Series at FORE School of Management. This session will delve into the theme "Managing Business Relationships in an Era of Global Disruptions". We are honoured to host Prof. Atul Parvatiyar, Professor of Practice in Marketing & Supply Chain Management at Rawls College of Business, Texas Tech University, as our distinguished speaker. With a rich background as the former Founding Director of the Center for Sales & Customer Relationship Excellence, Dr. Parvatiyar is a thought leader in marketing theory, relationship marketing, CRM, and sustainability. Join us for this enlightening session, organized by the Academic Office, as Dr. Parvatiyar shares his insights and experiences, offering valuable perspectives on global strategies and effective business relationship management.