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Duration: 30 Hrs
Timings: 10 AM – 1.15 PM (On every Saturday)
Dates: September 7, 2024- November 17, 2024
Programme Director: Prof. Arbuda Sharma
Mode: Online
Fees (Online): Rs. 20,000 Plus GST @18%
Course Overview: This intensive three-month certificate course on Global Business is structured around two comprehensive modules.
Module 1: Analyzing the Global Business Landscape
•Delve into the regulatory, institutional, and competitive frameworks shaping global business.
•Explore the intricacies of cultural and human resource dynamics, with a focus on change management strategies.
Module 2: Strategic Approaches to Global Markets
•Strategize market exploration and penetration with in-depth market discovery and entry strategies.
•Navigate adaptation challenges by crafting consumer-centric value chains and sector-specific mapping.
•Tackle decision-making complexities, emphasizing the strategic choice between standardization and customization.
Key Takeaways:
•Gain a nuanced understanding of the dynamic nature of global business environments.
•Analyze the multifaceted impact of regulations, institutions, and cultural factors on international business strategies.
•Develop tactical approaches for effective market entry, adaptation, and value chain optimization.
•Address sourcing, merchandising, and consumption challenges inherent in international markets.
•Master the art of balancing standardization and customization strategies to achieve global business excellence.
This course is designed for professionals and students seeking advanced insights into the complexities of global business. It targets individuals aiming to enhance their strategic capabilities in international markets, including:
1.Business Strategists: Professionals involved in shaping and executing international business strategies.
2.International Trade Analysts: Individuals analyzing global market trends and trade policies.
3.Supply Chain Managers: Those responsible for optimizing global supply chains and logistics.
4.Market Researchers: Professionals seeking to understand consumer behavior across diverse international markets.
5.Product and Brand Managers: Individuals overseeing global product and brand strategies.
6.Government and NGO Officials: Professionals involved in shaping international trade policies and agreements.
7.Academics and Researchers: Scholars and researchers focusing on international business and trade.
This course offers a deep dive into regulatory, institutional, and cultural aspects impacting global business, providing participants with the tools and knowledge needed to navigate the complexities of the global business landscape effectively
Programme Director:
Prof. Arbudha Sharma
Dr.Arbuda is a Faculty in International business. She works in the areas of Global Business & International Trade. She observes how international trade negotiations, impact international business across various sectors. She also has an interest in how multinational corporations enter multiple markets through Product launch and how global brand adapt across cultures.
Her teaching interests are Global business environment, International Economic Organizations, and international business. Her research interest is to address international trade structural issues from international organizational and Business process perspective and how countries like India can realise the full potential of its SME/other sectoral industries, through international business. Her Research has appeared in high impact journals.
Dr. Arbuda has ten years of experience in leading academic and research Institutions, in various domains like, Pharma, Fashion, Foreign trade, Real Estate & International Business.
Corporate Group Discount:
One complimentary nomination for every group of three nominations from the same organization, i.e. 3+1 participants for the fee of 3 participants.
For registration/enquiries , please mail to exed@fsm.ac.in or call at +91 9810875278/ + 91-11-41242477
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Executive Education/MDPs
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.
