Decoding Digital Ads, Revenue Optimisation through No Code Analytics and Google Studio

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Duration: 4 days
Timings: 1000 hrs -1200 hrs and 1400 hrs - 1600 hrs (Thursday, Friday, Saturday and Sunday)
Dates: September 15 -18 , 2022
Programme Director: Prof. Ashutosh Pandey, Mr.Partha Sen (Algoix Technologies LLP, Bangalore), Prof. Sankar Mukherjee (Symbiosis University of Applied Sciences)
Mode: Online
Fees: Online Rs. 10,700 Plus GST @18%

Programme Introduction:

While we spend time on social media and online, we come across digital advertisements every day. The commercial has evolved over the last decade. Google Ads and Facebook are the two most widely used digital advertising platforms. While digital advertising is more accessible, it is also more challenging to reach the correct demographic and increase brand recall. Creating a more effective campaign requires both art and science. The dashboard enables anybody to use the art of advertising, whereas analytics is a scientific way to increase marketing effectiveness.

Programme Objective:

• To provide hands-on experience on Google Ads campaign
• Providing a hands-on experience for making Facebook campaign
• Connecting the dashboard with Google Ads and Facebook Ads
• Creating an impressive dashboard with google data studio
• Analytics to optimize the revenue on advertisement spent

Programme Content:

• Marketing Fundamental of Digital Media
• Google Ads Campaign
• Facebook Ads
• Free no code Dashboard
• Google Analytics
• No code Analytics to improve return

Resource Materials shall be provided before seven days of the Programme.

Programme Methodology:

This Programme is based on discussions, short case studies, demo videos to recap all the ad functionalities, hands-on practice to make campaigns, no coding dashboard and analytics with supporting reading materials.

Target Organizations:

Data Scientists and researchers are pretty active on social media, demonstrating that digital advertising is not limited to the manufacturing or fast-moving consumer goods (FMCG) industries. This Programme is suitable for all the large and medium organizations engaged in sales and distribution through digital marketing activities.

Target Participants:

Digital advertisement is now a necessity for retailers to product designers. With this Programme, any graduate/ postgraduate student, professional, marketing professionals/front-end employees, entrepreneurs, and small business owners will have noticeable gains.

Program Directors:

Prof. Ashutosh Pandey

Prof. Ashutosh Pandey earned his doctorate in Marketing from ABV-Indian Institute of Information Technology and Management, Gwalior. He holds a UGC-NET Management qualification and has worked in industry and academics for over nine years. He has taught Postgraduate and Executive students about Business Research Methods, Advanced Marketing Research, Services Marketing, Marketing Management, Consumer Behavior, and Structural Equation Modeling. Prof. Pandey has been a resource person for several qualitative and quantitative research workshops hosted at reputed organizations.

Mr.Partha Sen

Mr. Partha Sen has 10+ years of experience in the analytics domain. He is now head of ML/AI engineering at Avyay Solutions, USA. An NIT-Surat graduate with a Management degree and IAPP member, Mr Partha Sen worked with Nous, WBEIDC, ATI Motors, EIILM and HSBC Bank. His proud achievements in 2021 were being selected top 50 chatbot designers worldwide by Google DialogFlow, leading AI development, a success story of the client 3M and GCP transformation of the AI pipeline of the KAI product. He is now working to make AI more trustable, customer-centric, and explainable with Vertex AI and blockchain.

Prof. Sankar Mukherjee

Dr Sankar Mukherjee has a wealth of expertise spanning 23 years in sales, marketing, and operations in industry and academia. He earned a doctorate in digital marketing, focusing on consumer purchase behaviour. Dr Mukherjee has worked with several well-known global companies, including Wipro, IFB, Colgate-Palmolive, Reliance Communication, and Bharti Airtel Ltd. Dr Mukherjee worked in academia for eight years as a research scholar and a Professor of Marketing at GITAM University. His areas of interest include digital marketing, environmental marketing, cause-related marketing, and artificial intelligence in digital marketing. Dr Mukherjee is currently associated with Symbiosis University of Applied Sciences as a Professor of Digital Marketing.

Corporate Group Discount:

One complimentary nomination for every group of three nominations from the same organization, i.e., 3+1 participants for the fee of 3 participants.

For registration/enquiries , please mail to exed@fsm.ac.in or call at 011-26856301/ + 91 9166085159/ +91 9810875278/ + 91 7976445970

 

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