Scale Development for Social Science Research

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Programme Introduction
In social science study, measurement is critical. However, measurement is a major difficulty for social scientists, both in terms of daily practice and professional reputation. This course will introduce participants to fundamental measurement concepts. Scale construction, item analysis, reliability, validity, and measurement error will all be covered in this curriculum. The training will be divided into theoretical and practical sessions that will impart a working understanding of concepts through the use of statistical tools such as IBM SPSS/IBM AMOS/R-software. In summary, the FDP will serve as a catalyst for academic and industry scholars by empowering them with scale development knowledge in social sciences research.

Programme Objectives:
Session overview with an understanding of scale development process and procedure. More specifically, we will explore how and when scale development is required in social science research.

Programme Contents:
•Need for Measurement Scale
•Type of Scale: Formative vs Reflective Scale.
•Identification of literature gaps and demands for scale
•Identifying the steps involved in item generation and content validity. 
•Assessing psychometric properties with EFAs and CFAs
•Common method Biasness test
•Measurement model invariance test - Configural Invariance, Metric invariance and Scalar Invariance.
•Testing the Nomological Validity of the model

Programme Methodology
The workshop will be conducted in ONLINE mode with totally hands-on experience with IBM SPSS/IBM AMOS/R-software. Concepts through discussion will be followed by practical sessions on the computer. Interpretation and methodology will be parallelly discussed.

Who May Attend
Research scholars, Faculty members, and Industry delegates in the management/social sciences area.

Dates & Duration of the Programme

September 5 - 7, 2024 (11 AM – 1 PM,  2 PM – 4 PM on each day)

Gst@18% included in fee amount, as applicable.

Programme Director
Prof. Ashutosh Pandey earned his doctorate in Marketing from ABV-Indian Institute of Information Technology and Management, Gwalior. He holds a UGC-NET Management qualification and has worked in industry and academics for over eleven years. He has taught postgraduate and executive students about business research methods, advanced marketing research, services marketing, marketing management, consumer behavior, and structural equation modeling. His research has appeared in many prestigious journals, including Environment, Development, and Sustainability, Journal of Quality Assurance in Hospitality & Tourism, and International Journal of Tourism Cities. He has worked as a visiting professor at IMT Ghaziabad, the Indian Institute of Foreign Trade (IIFT) in New Delhi, and the Indian Institute of Travel and Tourism Management in Gwalior. Dr. Pandey has been a resource person for several qualitative and quantitative research workshops hosted at respected organisations such as NIT Allahabad, NIFTEM Sonipat and an invited speaker at the AICTE-sponsored Faculty Development Program.

For registration/enquiries, please mail to exed@fsm.ac.in or call at +91 9810875278 /+91-11-41242477

 

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