Professor Lim Weng Marc, PhD, is the Dean of Sunway Business School. He also serves as the
Editor in Chief of Activities, Adaptation and Aging (Routledge), Global Business and Organizational
Excellence (Wiley), and International Journal of Quality and Innovation (Inderscience), as well as an
Associate Editor of Journal of Business Research (Elsevier) and Journal of Strategic
Marketing (Routledge).
Professor Lim is ranked in the Top 2% of Scientists in the World based on the Science-wide Author
Database developed by Elsevier BV and Stanford University in 2020 and 2021. He is also the Record
Holder for “Youngest Professor” in the Malaysia Book of Records (MBR) since 2020, and an
Honoree of the 2019 Ten Outstanding Young Malaysians by Junior Chamber International (JCI).
An interdisciplinary expert, Professor Lim has expertise in behavioral science and strategic marketing
and a methodological expert in scientometrics and experimental research.
He has received thousands of citations for ± 100 manuscripts that he has published in journals ranked
“A*” and “A” by the Australian Business Deans Council, such as Annals of Operations Research,
Business Strategy and the Environment, Economic Modelling, European Journal of Marketing,
Industrial Marketing Management, Journal of Advertising, Journal of Advertising Research, Journal
of Behavioral and Experimental Economics, Journal of Behavioral and Experimental Finance,
Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Consumer
Behaviour, International Journal of Consumer Studies, Journal of International Marketing, Journal
of Retailing and Consumer Services, Journal of Small Business Management, Journal of Strategic
Marketing, Marketing Intelligence and Planning, Marketing Theory, Psychology and Marketing and
many more.
His prolific publication record in “A*” and “A” journals by the Australian Business Deans Council
backed by more than $10 million of grant monies places him as No. 1 in Malaysia and No. 18 in the
World in the List of Top Individual Business Researchers according to P-Rank 2022 (https://dx.doi.org/10.2139/ssrn.3998541).
Professor Lim has also led high-level public policy discussions at the United Nations Educational,
Scientific and Cultural Organization (UNESCO) and the World Economic Forum (WEF).
