PhD (Marketing), VGSoM, IIT Kharagpur; MBA (Marketing & Finance), NERIST; B.E. (Electronics & Telecommunication), Solapur University.
Email: rajarshi.debnath@fsm.ac.in
Contact: 011-46485521
Total Years of Experience
3 years and 8 months
Brief description of Experience
Dr. Rajarshi Debnath has been working as an Assistant Professor in the Marketing Area at FORE School of Management (FSM), New Delhi, India. He has also worked as a visiting faculty at IMT Ghaziabad. With a Ph.D. from Vinod Gupta School of Management, IIT Kharagpur, he has published papers in ABDC and Scopus-listed journals. He has presented his work at International Conferences of repute organized by IIM Ahmedabad, IIM Calcutta, IIM Indore, and IIM Trichy. He has also received financial assistance from IIT Kharagpur to travel abroad to present a research paper at the International Conference in the USA. He has reviewed papers for the Journal of Relationship Marketing; Emerging Markets Case Studies; Journal of Advances in Management Research; and International Journal of System Assurance Engineering and Management. He has edited a book titled "Innovation for a Sustainable Future: Selected Cases", by Bloomsbury Publishing. He has actively conducted Conferences, Webinars, Workshops, and Faculty Development Programs.
Research Interest Areas
Customer Satisfaction & Loyalty, Generation Z, Quick Commerce, Consumer Behavior, Sustainability, Rural Marketing, and Digital & Social Media Marketing.
Consulting Interest Areas
Customer Loyalty, Rural Marketing and Digital & Social Media Marketing.
Selected Publications
1) Kalavadia, K., & Debnath, R. (2024). Analyzing the Attributes for Ice Cream Purchase Decisions Among Generation Z Consumers. Indian Journal of Marketing, 54(12), 76-90. http://dx.doi.org/10.17010/ijom/2024/v54/i12/174660 [ABDC - C; Scopus - Q3].
2) Chopra, A., Singh, A., Debnath, R., & Quttainah, M. A. (2024). Mapping Corporate Sustainability and Firm Performance Research: A Scientometric and Bibliometric Examination. Journal of Risk and Financial Management, 17(7), 304. https://doi.org/10.3390/jrfm17070304 [ABDC - B; Scopus – Q1].
3) Book Chapter (2024): 24 Mantra Organic: A Roadmap towards Healthy Lifestyle, Innovation for a Sustainable Future: Selected Cases, Bloomsbury Publishing India Pvt. Ltd. https://www.bloomsbury.com/in/innovation-for-a-sustainable-future-9789356408647/
4) Roy, G, Debnath, R., Mitra, P.S. and Shrivastava, A.K. (2021), Analyzing Low-Income consumers need and their purchasing behavior. International Journal of Systems Assurance Engineering and Management, 12(5), 895-909. https://doi.org/10.1007/s13198-021-01143-6 [Scopus].
5) Debnath, R., Datta, B., & Mukhopadhyay, S. (2016). Customer relationship management theory and research in the new millennium: Directions for future research. Journal of Relationship Marketing, 15(4), 299-325. https://doi.org/10.1080/15332667.2016.1209053 [ABDC - B, Scopus - Q2].
