PhD (Marketing), VGSoM, IIT Kharagpur; MBA (Marketing & Finance), NERIST; B.E. (Electronics & Telecommunication), Solapur University.
Email: rajarshi.debnath@fsm.ac.in
Contact: 011-46485521
Total Years of Experience
3 years and 8 months
Brief description of Experience
Dr. Rajarshi Debnath has been working as an Assistant Professor in the area of Marketing at FORE School of Management (FSM). Prior to joining FSM, he has been an Assistant Professor (Marketing) in Sarala Birla University, Ranchi; Brainware University, Kolkata and a Visiting Faculty at Techno Main Salt Lake, Kolkata. With a B.E., MBA and PhD from Vinod Gupta School of Management, IIT Kharagpur, he has published papers in ABDC and Scopus listed journals. He has presented his work in International Conferences of well repute organized by IIM Ahmedabad, IIM Calcutta, IIM Indore and IIM Trichy. He has also received financial assistance from IIT Kharagpur to travel abroad to present a research paper at the International Conference in USA. He has reviewed papers for Journal of Relationship Marketing (Taylor & Francis); ANZMAC, AMA Conferences & International Journal of System Assurance Engineering and Management (Springer). He has actively conducted several Webinars, Workshops and Faculty Development Programs. He has also developed and delivered Value Added Courses in “Digital Advertising” and “Research”.
Research Interest Areas
Service Element, Customer Satisfaction, Customer Loyalty, Rural Marketing and Digital & Social Media Marketing.
Consulting Interest Areas
Customer Loyalty, Rural Marketing and Digital & Social Media Marketing.
Selected Publications
1) Debnath, R., Datta, B., & Mukhopadhyay, S. (2016). Customer relationship management theory and research in the new millennium: Directions for future research. Journal of Relationship Marketing, 15(4), 299-325. https://doi.org/10.1080/15332667.2016.1209053 [ABDC Ranking – B, SCOPUS Indexed].
2) Roy, G, Debnath, R., Mitra, P.S. and Shrivastava, A.K. (2021), Analyzing Low-Income consumers need and their purchasing behavior. International Journal of Systems Assurance Engineering and Management, 12(5), 895-909. https://doi.org/10.1007/s13198-021-01143-6 [SCOPUS Indexed].
