PhD; MBA; MTM
Email: rahul.kaurav@fsm.ac.in
Contact: 011-46485542
Total Years of Experience
14 years
Brief description of Experience
Dr Rahul Pratap Singh Kaurav is an Associate Professor of Marketing at the FORE School of Management, New Delhi, India, and has served as an Adjunct Faculty at the Birla Institute of Technology and Science (BITS) Pilani, Taylor’s University, Malaysia, and the University of Liverpool. He is also the founder of the YouTube channel Research and Productivity Tools.
With over sixteen years of academic experience and prior corporate exposure, he combines strong industry insights with a deep commitment to pedagogy and research. An AI enthusiast, active researcher, trainer, and consultant Dr Kaurav has published more than sixty research papers in ABDC-listed and Scopus-indexed journals, including the International Journal of Consumer Studies, Journal of Strategic Marketing, Tourism Recreation Research, and Asia Pacific Journal of Tourism Research. He has also authored and edited over a dozen books with leading international publishers such as Wiley, SAGE, Emerald, Routledge, and Edward Elgar, and contributed chapters to global handbooks in marketing, tourism, and digital business transformation.
His current research interests lie at the intersection of artificial intelligence, analytics, and marketing strategy, exploring how AI transforms consumer behaviour, service delivery, and marketing decision-making. He regularly conducts faculty development programmes and research methodology workshops across institutions in India and abroad. Dr Kaurav serves on editorial and advisory boards of reputed journals and chairs several academic conferences. He is passionate about empowering learners to think analytically, communicate effectively, and apply digital tools responsibly in the evolving marketing landscape.
Research Interest Areas
Artificial Intelligence, Travel Motivation, Internal Marketing, Technology Adoption, Tourism and Hospitality
Consulting Interest Areas
AI for Business, Marketing Analytics, Marketing Research, Visual Storytelling, Visualizing Market Reports, Tourism-Destination Marketing
Selected Publications
1) Kumar, V., Leone, R. P., Aaker, D. A., Day, G. S. & Kaurav, R. P. S. (2025). Marketing Research India: Wiley. ISBN: 978-93-7060-547-3
2) Kaurav, R. P. S. & Thomas, A. (2025). Marketing Analytics Using Excel: A Beginner's Guide. UK: Sage. ISBN: 9781529681895; 9781529681901
3) Paul, J., & Kaurav, R. P. S. (2025). Research Methods in a Nutshell: What, Why,
When, Where, Who, and How?. International Journal of Consumer Studies,
49(6), e70134. https://doi.org/10.1111/ijcs.70134 | ABDC-A
4) Chawla, G., Gupta, A., Kaurav, R. P. S. & Bathla, A. (2025) Setting quality
standards for management education: lessons from internationalization in
Indian business schools. International Journal of Quality & Reliability
Management. https://doi.org/10.1108/IJQRM-11-2024-0387 | ABDC-B
5) Bhalla, R., Kaurav, R. P. S., & Chowdhary, N. (2025). Meaning making through
transformative travel: a promising solution to collective madness in
pathogenic society. Tourism Recreation Research, 1–20.
https://doi.org/10.1080/02508281.2025.2533212 | ABDC-A
6) Saxena, S., Kaurav, R. P. S., Ramasundaram, A., Kataria, S., & Halvadia, N. B.
(2025). AI enabled travel: a MOA-nificent journey. Asia Pacific Journal of
Tourism Research, 1–19. https://doi.org/10.1080/10941665.2025.2486022 | ABDC-A
7) Kaushal, N., Kaurav, R. P. S., Jha, M. K., Ghalawat, S., & Kaswan, M. S. (2025).
Mapping journey of human resource management practices and service
quality: a systematic review and bibliometric analysis. Benchmarking: An
International Journal. https://doi.org/10.1108/BIJ-01-2024-0063 | ABDC-B
8) Gursoy, D. & Kaurav, R. P. S. (Eds.) (2022). Handbook on Tourism and Social Media. Cheltenham, England: Edward Elgar Publishing.
9) Kaurav, R. P. S., Gursoy, D., & Chowdhary, N. (Eds.) (2021). An SPSS Guide for Tourism, Hospitality and Events Researchers. London: Routledge. https://doi.org/10.4324/9780429281068
10) Kaurav, R. P. S., & Gupta, P. (2022). Trends in Multidiscipline Management Research: Past, Present and Future of FIIB Business Review. FIIB Business Review. https://doi.org/10.1177/23197145221136966
11) Singh, S., & Kaurav, R. P. S. (2022). Is Fear of COVID-19 Leading to Future Career Anxiety and Turnover Intentions? Problematic Social Media Use and Confidence in the Vaccine as a Mediator. Vision. https://doi.org/10.1177/09722629221130831
12) Baber, R., Upadhyay, Y., Baber, P., & Kaurav, R. P. S. (2022). Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis. Business Perspectives and Research. https://doi.org/10.1177/22785337221098472
13) Kaushal, N., Kaurav, R. P. S., Shivathanu, B. & Kaushik, N. (2021). Artificial Intelligence and human resource management: A systematic review and bibliometric analysis, Management Review Quarterly, https://doi.org/10.1007/s11301-021-00249-2.
14) Kainthola, S., Chowdhary, N. R., Kaurav, R. P. S. & Tiwari, P. (2021). Motivations of Urban Millennials for Spiritual Travel in India, Tourism Recreation Research 27(5), 481-509.
15) Kaurav, R. P. S., Narula, S., Baber, R., & Tiwari, P. (2021). Theoretical extensions of the New Education Policy 2020 using Twitter mining. Journal of Content, Community & Communication 13(1), 16-26. DOI: 10.31620/JCCC.06.21/03
16) Mehra, A., Paul, J. & Kaurav, R. P. S. (2021). Determinants of mobile apps adoption among young adults: theoretical extension and analysis, Journal of Marketing Communications, 27(5), 481-509.
17) Kaurav, R. P. S., Suresh, K. G., Narula, S. & Baber, R. (2020). New Education Policy, 2020: Qualitative (contents) analysis and Twitter mining (sentiment) analysis, Journal of Content, Community & Communication, 12(1), 4-13. DOI: 10.31620/JCCC.12.20/02
18) Kaurav, R. P. S., Paul, J., & Chowdhary, N. (2015). Effect of internal marketing on hotels: Empirical evidences for internal customers, International Journal of Hospitality and Tourism Administration, 16(4), 311-330.
