PhD (Business Management), Banasthali University, MBA, Indian Institute of Management, Ahmedabad, MS (Communications) Illinois State University, BA (Honors), Lady Shri Ram College, Delhi University.
Email: freda.swaminathan@fsm.ac.in
Contact: 011-412424240
Total Years of Experience
50 Years
Brief description of Experience
Dr Freda Swaminathan is a Professor in Marketing, Brand Management ,Integrated Marketing Communications and Creativity in Marketing. She is a graduate from the IIMA, and MS in Communications from Illinois State University and has a PhD in Business Management (Marketing) from Banasthali University.
A professional with a unique mix of 25 years of industry experience and over 15 years of academics her corporate experience includes 18 years of working for ad agencies viz. LINTAS, JW Thompson and also profit-center responsibility, as Vice-President of Advertising & Sales Promotion (ASP – a CK Birla group ). She was Head Marketing Communications at Goodyear India Ltd. for 3 years, and was also the Senior General Manager-Marketing at DSS Mobile Communications (a Dalmia Company).
She has retired from FORE School of Management as a Professor in Marketing. . Her areas of interest include the study of creativity and culture in brands and advertising. She has published papers and undertaken a number of workshops and seminars.
Research Interest Areas
Brand and Advertising.
Consulting Interest Areas
Brand and Advertising management. Personal Branding.
Selected Publications
Key Research / Paper Presentation
1) Published the book, Advertising Management by Rajeev Batra, Aaker, Myers & Swaminathan from Pearson Publishing.
2) ‘The Rural Rear Window’ - Developing a Consumer Agenda for the Indian Rural Market. Presented at C.K.Prahalad’s Legacy: Business for Poverty Alleviation, Univ of San Diego, Sept. 16-17, 2011.
3) The Uncommon Sense of Advertising – Understanding Contemporary Advertising Appeals in Press of Top Advertisers in India. Presented at the European Marketing Conference, Munich. August 9 -12, 2012. Lupcon Center for Business Research. Paper was published in the conference proceedings and was published in a refereed journal, Abhigyan.
4) Impact of Culture on Advertising : A Study on the Perception of Advertising Practitioners in India. Presented at the International Journal of Arts and Sciences conference at Toronto, May 2013. Subsequently published in the Indian Journal of Marketing, a refereed journal in December, 2014.
5) A Study on the Dimensions of Cultural Values in Contemporary Indian Advertising. A Consumer Perspective. Presented at the International Journal of Arts and Sciences conference at Austin, April 2015.
6) Methods for Stimulating Creativity & Innovation in Marketing, paper was published in a refereed journal, Abhigyan.
7) Building Excellence With a Business School’s Philanthropic Partners. Paper presented at IIM Bangalore
8) ‘Consumer Attitudes Color Growth of Malls: Delhi NCR’, paper published in Refereed Journal, Abhigyan
9) The Challenges of Global Branding. Paper presented at IIM Lucknow
