PhD, Hamdard University, New Delhi; MBA, Jamia Millia Islamia University, New Delhi; B.E. (Mechanical), Delhi College of Engineering (now DTU), Delhi
Email: asif.zameer@fsm.ac.in
Contact: 011-46485541
Total Years of Experience
33 years
Brief description of Experience
Prof. Asif Zameer is a Professor of Marketing at FORE. Earlier to that he was Dean – Academics at IMT Centre for Distance Learning, Ghaziabad. He has also been the Dean (Corporate Relations) at FORE apart from holding many other academic administrative responsibilities. He is a B.E.(Mechanical) from Delhi College of Engineering, MBA from Jamia Millia Islamia and PhD from Hamdard University. He has more than 3 decades of total experience including 16.5 years of rich industry exposure and 16 years plus of teaching experience in top institutions and universities in the country. He started his career as an Engineer at BHEL, and later on worked in responsible positions in Marketing and Business Development functions for diverse organizations like Gillette, Duracell, Heatly & Gresham, Geep Torches and Amkette Computer Peripherals.
Research Interest Areas
Sales and Distribution, Retailing, Marketing Management, B2B Marketing, Mall Management, and Consumer Behaviour.
Consulting Interest Areas
Sales Force Management, Distribution Planning and Management, Key Account Management, Retailing, Mall Management, Online and Distance Education.
Selected Publications
1. Khan, I., and Zameer, Q.A. (2019), “Consumer Preference of Private Universities Branding Under International Tag”, International Journal of Management, Technology and Engineering, Vol. IX, Issue V, pp. 5760-5766
2. Zameer, Q.A. (2019), “Understanding the Evolution in Concepts of Organized Retailing in India”, Asian Journal of Research in Business Economics and Management, Vol. 9, No. 2, pp. 1-16
3. Khan, I., Zameer, Q.A. and Burney, M.T. (2018), “Perceived Credibility of Private Universities Branding Under International Tag”, International Journal of Research and Analytical Reviews, Vol. 3, Special Issue, pp. 342-349
4. Khaliq, I.H., Mahmood, H.Z., Malik, S., Jan, M.J., and Zameer, A. (2017), “Exploring switching factors for mobile number portability: A survey”, International Journal of Advanced and Applied Sciences, 4(8), 29-36
5. Raina, R. and Zameer, A. (2016), “A study of non-verbal immediacy behavior from the perspective of Indian cultural context, gender and experience”, Inderscience Journal – International Journal of Indian Culture and Business Management, 13(1), 35-56
6. Malik, S., Zameer, A., Khaliq, I.H, and Uzair, L. (2016), “Determinants of Consumer Satisfaction at Supermarkets: An Empirical Study from Pakistan”, Science International (Lahore), 28(1), 625-631
7. Zameer, A. and Devasagayam, P.R. (2015), “Cognitive Dissonance and Buyers’ Coping Mechanisms: A Comparative Study US and Indian Consumers”, International Journal of Business Administration, Vol. 6.3, May 2015, 1-14
8. Zameer, A. and Mukherjee, D. (2011),” Food and Grocery Retail: Patronage Behaviour of Indian Urban Consumers”, South Asian Journal of Management, Issue no. 18.1, Jan – March 2011, 119-148
