PhD, Sharda University; M. Phil, Alagappa University; MCA, M. D. University, Rohtak
Email: saurabh@fsm.ac.in
Contact: 011-46485551
Total Years of Experience
20 Years
Brief description of Experience
Dr. Saurabh Mittal, a seasoned academician and prolific researcher, is a faculty member in Information Systems with an additional charge of Chair-Continuing and Executive Education at the FORE School of Management in New Delhi, India. With 20 years of experience in academia and industry, Dr. Mittal has worked at prestigious institutions such as FIIB New Delhi, GLBIMR Gr. Noida, Asia-Pacific Institute of Management, JK Business School, and EPFO, Govt. of India. He has also contributed significantly to leading management institutes like MDI Gurugram, IIM Rohtak, BIMTECH Greater Noida, and Jaipuria School of Business as a visiting professor.
In addition to his teaching responsibilities, Dr. Mittal has successfully spearheaded digital technology implementation projects such as College ERP System CollPoll and Digital Marketing initiatives. His research prowess is evidenced by the publication of 15 research papers in SCOPUS, WoS and ABDC indexed/ listed international journals and 08 edited books. Furthermore, he has organized numerous International Conferences, National Seminars, MDPs/FDPs showcasing his leadership skills in academia. He has conducted 20+ training programmes for reputed organisations like Mitsui Chemicals, Grant Thornton Consulting LLP, GMR Infrastructure, Maruti Suzuki Ltd., Blackberry’s, Greenlam Industries, Amar Ujala, RCF Ltd., NTPC, NBCC, Hippo Homes, Indian Oil, ONGC, Rashtriya Chemicals and Fertilisers Ltd. and many others.
Noteworthy accolades include the prestigious 21st Dewang Mehta Award recipient title and being named a finalist in the Pearson Teaching Awards 2014. Driven by a passion for knowledge exchange on a global scale, Dr. Mittal's academic pursuits have taken him across borders to countries like Austria Indonesia, Ethiopia, UAE, Malaysia, Thailand for academic endeavors contributing significantly to his well-rounded professional profile. He has chaired/attended several corporate events organised by AAMAI (Indonesia Insurance Institute); Gunadarma University, Indonesia; UTAS, Ibri, Oman; Universiti Teknologi Mara, Malaysia, PHDCCI, ASSOCHAM, CII, INDIACSR, SERD, HR SuccessTalk, and other organisations.
Research Interest Areas
Knowledge Management, Mobile Marketing, Digital Marketing and Analytics, E-Commerce, CSR.
Consulting Interest Areas
AI tools for Business Excellence, Data Driven Decision Making Using MS-PowerBI / Tableau,
Advanced Excel for Business, ERP Implementation, Digital Marketing, Data Analytics, Data Visualisations, Dashboard development with MS-PowerBI || Tableau || MS-Excel
Selected Publications
1) Mittal, S., Kumari, A., & Rana, S. (2024). Impact of cloud computing features on the adoption of knowledge management platforms. International Journal of Services Operations and Informatics, 13(1), 34-57. Inderscience Publishers, ISSN online 1741-5403, ISSN print 1741-539X, CiteScore 1.6 (2023), SCOPUS Q3, ABS-1, ABDC-C. DOI: http://dx.doi.org/10.1504/IJSOI.2024.143148.
2) Mittal S., Kumar V. (2024),Analysing the Role of Technological Capabilities and Digital Marketing on the Performance of E-Commerce-Based SMEs, Indian Journal of Marketing, Vol 54, Issue 12, 45-60, ABDC-C, SCOPUS Q3, Cite Score 2.9, DOI: 10.17010/ijom/2024/v54/i12/174658
3) Aggarwal, S., Mittal, S., & Garg, C. P. (2024). Buddy4Study: Technology-Driven CSR Initiative. Asian Journal of Management Cases, 09728201241284327. ISSN: 0972-8201; Online ISSN: 0973-0621. Sage Publication, SCOPUS, ABDC, ABS, WoS. https://doi.org/10.1177/09728201241284327
4) Mittal S., Kumar V., Seppi J. (2022), Targeting Mobile Gamers Community for Marketing Campaigns, Journal of Content, Community & Communication, ISSN online 2395-7514, print 2456-9011, SCOPUS Q2, Cite Score 2024: 3.4, 8(16), 106-117, DOI: 10.31620/JCCC.12.22/09.
5) Mittal S., Kumar, V. (2022), Strategic Framework for Non-Intrusive Mobile-Marketing Campaigns, International Journal of Electronic Marketing and Retailing, Cite Score 2023: 2.3, SCOPUS Q3, ABDC-C, Inderscience, ISSN online 1741-1033, print1741-1025, 13(2), 2022, 190-205. DOI: 10.1504/IJEMR.2022.121819.
6) Mittal S., Kumar, V. (2020), Mobile marketing campaigns: practices, challenge and opportunities, International Journal of Business Innovation and Research (IJBIR), Inderscience, ISSN online 1751-0260, ISSN print 1751-0252, 21(4), 523-539, Cite Score 2023: 2.1, SCOPUS Q3, ABS-1, DOI: 10.1504/IJBIR.2020.105996.
7) Mittal S., Kumar, V. (2020), A Framework for Ethical Mobile Marketing, International Journal of Technoethics (IJT) Vol. 11(1) January 2020, ISSN 1947-3451. 11(1), 28-42. IGI Global, Cite Score 2023: 4.5, SCOPUS Q1, Web of Science. DOI: 10.4018/IJT.2020010103
8) Mittal, S., & Aggarwal, S. (2019). Corporate social responsibility-a case study of the Satya Bharti School Program. International Journal of Indian Culture and Business Management, 18(3), 272-290. ISSN online 1753-0814, ISSN print 1753-0806. Inderscience, ESCI Impact Factor 0.8, ABS-1, Web of Science, UGC CARE Group A, ABDC-C. 10.1504/IJICBM.2019.099282
9) Mittal, S. and Kumar, V. (2019), Study of knowledge management models and their relevance in organisations, Int. J. Knowledge Management Studies, Vol. 10, No. 3, pp.322–335. ISSN 1743-8268, Cite Score 2023, Cite Score 1.9, SCOPUS Q3, ABDC Listed C, ABS-1, UGC CARE Group A. https://doi.org/10.1504/IJKMS.2019.101491,
10. Saurabh Mittal, Poonam Kumar (2012). The Perpetration & Prevention of Cyber Crime in India. International Journal of Technoethics (IJT) Vol. 3(1), 28-42 January-March 2012, ISSN 1947-3451. Cite Score 2023: 4.5, Web of Science, SCOPUS Q1, UGC CARE Group A. DOI: 10.4018/jte.2012010104
11) Oswari, T., Yusnitasari, T., Kusumawati, R. D., & Mittal, S. (2018, October). Music Recommendation System Design for Online Platform with the Concept of Unified Modeling Language (UML). In 2018 International Conference on Sustainable Energy, Electronics, and Computing Systems (SEEMS) (pp. 1-7). IEEE. DOI: 10.1109/SEEMS.2018.8687346 SCOPUS, Web of Science, UGC CARE Group A.
12) Kusumawati R., Oswari T., Yusnitasari T., Mittal S., Kumar V. (2020), Impact of Marketing-Mix, Culture and Experience as Moderator to Purchase Intention and Purchase Decision for Online Music Product in Indonesia", International Journal of Business Innovation and Research (IJBIR), ISSN online 1751-0260, ISSN print 1751-0252, Cite Score 2023: 2.1, SCOPUS Q3, ABS-1, Vol. 25(4), 2021, 475-495, DOI: 10.1504/IJBIR.2020.10026168
13) Lata, M., & Mittal, S. (2023). Social Media and Trust Management During the Pandemic. Pandemics in the Age of Social Media (pp. 120-135). Routledge. Edition 1st, Pages16, eBook ISBN9781003315278, https://doi.org/10.4324/9781003315278. SCOPUS INDEXED.
14) Mittal S., Kumar S., “Analysing Opportunities in Mobile-Commerce” in the Edited Book Title: The Future of E-Commerce, Publisher: Nova Science Publishers, Inc., USA. ISBN: 979-8-88697-335-8, DoI: 10.52305/KMUB3774. SCOPUS Indexed
15) Mittal S., Singh A. (2014), “A Study of Cyber Crime and Perpetration of Cyber Crime in India”, Evolving Issues Surrounding Technoethics and Society in the Digital Age, pp. 171-186, doi:10.4018/978-1-4666-6122-6.ch011. SCOPUS and Web of Science Indexed, UGC CARE Group A.
Media Article
1) Saurabh Mittal, The Role of AI and Machine Learning in Modern Business Education, Publication: CXO Today, April 17, 2025
https://cxotoday.com/specials/the-role-of-ai-and-machine-learning-in-modern-business-education/
2) Saurabh Mittal, The air pollution conundrum, Financial Express on October 16, 2022, Weblink: https://www.financialexpress.com/life/the-air-pollution-conundrum-2713810/
3) Saurabh Mittal, Festival sale frenzy: How to outsmart fraudsters, AdGully Web Portal 29th June 2024, Link - https://www.adgully.com/festival-sale-frenzy-how-to-outsmart-fraudsters-147523.html.
4) Saurabh Mittal, Doing Business in the e-Space, Career Links Magazine, December 2014.
5) Saurabh Mittal, Leadership Skills: Nature’s gift or Training, Prabhat Khabar, 26 November 2014.
