PhD, Sharda University; M. Phil, Alagappa University; MCA, M. D. University, Rohtak
Email: saurabh@fsm.ac.in
Contact: 011-46485551
Total Years of Experience
20 Years
Brief description of Experience
Dr. Saurabh Mittal, a seasoned academician, corporate trainer, and prolific researcher, is a faculty
member in Information Systems at the FORE School of Management in New Delhi, India. He is also Chair- PGDM-Working Professionals programme at FSM New Delhi. During his 20+ years of experience in academia and industry, Dr. Mittal has worked at prestigious institutions such as FIIB New Delhi, GLBIMR Gr. Noida, Asia-Pacific Institute of Management, JK Business School, and EPFO, Govt. of India. He has also
contributed significantly by leading management institutes such as MDI Gurugram, IIM Rohtak, BIMTECH Greater Noida, and Jaipuria School of Business as a visiting professor.
In addition to his teaching responsibilities, Dr. Mittal has successfully spearheaded digital technology implementation projects such as College ERP System CollPoll and Digital Marketing initiatives. His
research prowess is evidenced by the publication of 20 research papers in SCOPUS, WoS and ABDC indexed/ listed international journals and 08 edited books. Furthermore, he has organized numerous International Conferences, National Seminars, and MDPs/FDPs, showcasing his leadership skills in
academia. He has conducted 20+ training programmes for reputed organisations like Mitsui Chemicals, Grant Thornton Consulting LLP, GMR Infrastructure, Maruti Suzuki Ltd., Blackberry’s, Greenlam Industries, Sentiss Pharma, Amar Ujala, RCF Ltd., NTPC, NBCC, Hippo Homes, Indian Oil, ONGC, Rashtriya
Chemicals and Fertilisers Ltd. and many others.
Noteworthy accolades include the prestigious 21 st Dewang Mehta Award recipient title and being named a
finalist in the Pearson Teaching Awards 2014. Driven by a passion for knowledge exchange on a global scale, Dr. Mittal's academic pursuits have taken him across borders to countries like Italy, Austria, Switzerland, Indonesia, UAE, Malaysia, Ethiopia, Thailand. He has chaired/attended several corporate events organised by AAMAI (Indonesia Insurance Institute); Gunadarma University, Indonesia; UTAS, Ibri, Oman; Universiti Teknologi Mara, Malaysia, PHDCCI, ASSOCHAM, CII, INDIACSR, SERD, HR SuccessTalk,
and other organisations.
Research Interest Areas
Knowledge Management, Mobile Marketing, Digital Marketing and Analytics, E-Commerce, CSR.
Consulting Interest Areas
AI tools for HR, Data Driven Decision Making Using MS-PowerBI / Tableau,
Advanced Excel for Business Excellence, ERP Implementation Digital Marketing, Data Analytics, Data Visualisations, Dashboard development MS-PowerBI || Tableau || MS-Excel
Selected Publications
1) Misara, R., Sharma, S., Mittal, S., & Mishra, S. (2026). From play to pay: A systematic review of gamification in modern financial ecosystems. Acta Psychologica, 266, 106780. SCOPUS Q1, ABDC-A Category, SSCI Journal. Cite Score 3.3, Impact Factor 2.7. https://doi.org/10.1016/j.actpsy.2026.106780
2) Vishnoi, S. K., Sharma, V. K., Ghosh, S. K., Mathur, S., Mittal, S., … Jain, A. (2026). Unveiling Critical Success Factors for Marketing Intelligence : A Multi-Method Framework. Prabandhan: Indian Journal of Management, 19(5), 8–38. Scopus Q3, Cite Score 2.7., https://doi.org/10.17010/pijom/2026/v19i5/174928.
3) Mishra S., Pathak A., Mittal S., Chandwani J. (____) Technology Readiness and E-CRM Adoption in SMEs: Bridging the Gap in Emerging Markets, International Journal of Business Information Systems (IJBIS), ISSN online 1746-0980, ISSN print 1746-0972. Inderscience Publication, ABDC-C, ABS-1, Scopus Q2, Cite Score 2.3 (Accepted, In press)
4) Aggarwal, S., Mittal, S., & Garg, C. P. (____), Beyond Support: Ensuring Sustainable Independence – The Exit Strategy of Aarohan from Women's Empowerment Programs, Asian Journal of Management Cases, 09728201241284327. ISSN: 0972-8201; Online ISSN: 0973-0621. Sage Publication, SCOPUS-Q4, ABDC-C, ABS-1, WoS IF 0.2. (Accepted, In press)
5) Aggarwal, S., Mittal, S., & Garg, C. P. (2024). Buddy4Study: Technology-Driven CSR Initiative. Asian Journal of Management Cases, 09728201241284327. ISSN: 0972-8201; Online ISSN: 0973-0621. Sage Publication, SCOPUS, ABDC, ABS, WoS. https://doi.org/10.1177/09728201241284327
6) Mittal S., Kumar V. (2024), Analysing the Role of Technological Capabilities and Digital Marketing on the Performance of E-Commerce-Based SMEs, Indian Journal of Marketing, Vol 54, Issue 12, 45-60, ABDC-C, SCOPUS Q3, Cite Score 2.9, DOI: 10.17010/ijom/2024/v54/i12/174658
7) Mittal, S., Kumari, A., & Rana, S. (2024). Impact of cloud computing features on the adoption of knowledge management platforms. International Journal of Services Operations and Informatics, 13(1), 34-57. Inderscience Publishers, ISSN online 1741-5403, ISSN print 1741-539X, CiteScore 1.6 (2023), SCOPUS Q3, ABS-1, ABDC-C. DOI: http://dx.doi.org/10.1504/IJSOI.2024.143148.
8) Mittal S., Kumar V., Seppi J. (2022), Targeting Mobile Gamers Community for Marketing Campaigns, Journal of Content, Community & Communication, ISSN online 2395-7514, print 2456-9011, SCOPUS Q2, Cite Score 2024: 3.4, 8(16), 106-117, DOI: 10.31620/JCCC.12.22/09.
9) Mittal S., Kumar, V. (2022), Strategic Framework for Non-Intrusive Mobile-Marketing Campaigns, International Journal of Electronic Marketing and Retailing, Cite Score 2023: 2.3, SCOPUS Q3, ABDC-C, Inderscience, ISSN online 1741-1033, print1741-1025, 13(2), 2022, 190-205. DOI: 10.1504/IJEMR.2022.121819.
10) Mittal S., Kumar, V. (2020), A Framework for Ethical Mobile Marketing, International Journal of Technoethics (IJT) Vol. 11(1) January 2020, ISSN 1947-3451. 11(1), 28-42. IGI Global, Cite Score 2023: 4.5, SCOPUS Q1, Web of Science. DOI: 10.4018/IJT.2020010103
11) Kusumawati R., Oswari T., Yusnitasari T., Mittal S., Kumar V. (2020), Impact of Marketing-Mix, Culture and Experience as Moderator to Purchase Intention and Purchase Decision for Online Music Product in Indonesia, International Journal of Business Innovation and Research (IJBIR), ISSN online 1751-0260, ISSN print 1751-0252, Cite Score 2023: 2.1, SCOPUS Q3, ABS-1, Vol. 25(4), 2021, 475-495, DOI: 10.1504/IJBIR.2020.10026168
12) Mittal S., Kumar, V. (2020), Mobile marketing campaigns: practices, challenge and opportunities, International Journal of Business Innovation and Research (IJBIR), Inderscience, ISSN online 1751-0260, ISSN print 1751-0252, 21(4), 523-539, Cite Score 2023: 2.1, SCOPUS Q3, ABS-1, DOI: 10.1504/IJBIR.2020.105996.
13) Mittal, S. and Kumar, V. (2019), Study of knowledge management models and their relevance in organisations, Int. J. Knowledge Management Studies, Vol. 10, No. 3, pp.322–335. ISSN 1743-8268, Cite Score 2023: 1.9, SCOPUS Q3, ABDC Listed C, ABS-1, UGC CARE Group A. https://doi.org/10.1504/IJKMS.2019.101491
14) Mittal, S., & Aggarwal, S. (2019). Corporate social responsibility-a case study of the Satya Bharti School Program. International Journal of Indian Culture and Business Management, 18(3), 272-290. ISSN online 1753-0814, ISSN print 1753-0806. Inderscience, ESCI Impact Factor 0.8, ABS-1, Web of Science, UGC CARE Group A, ABDC-C. DOI: 10.1504/IJICBM.2019.099282
15) Oswari, T., Yusnitasari, T., Kusumawati, R. D., & Mittal, S. (2018, October). Music Recommendation System Design for Online Platform with the Concept of Unified Modeling Language (UML). In 2018 International Conference on Sustainable Energy, Electronics, and Computing Systems (SEEMS) (pp. 1-7). IEEE. DOI: 10.1109/SEEMS.2018.8687346. SCOPUS, Web of Science, UGC CARE Group A.
16) Saurabh Mittal, Poonam Kumar (2012). The Perpetration & Prevention of Cyber Crime in India. International Journal of Technoethics (IJT) Vol. 3(1), 28-42, January-March 2012, ISSN 1947-3451. Cite Score 2023: 4.5, Web of Science, SCOPUS Q1, UGC CARE Group A. DOI: 10.4018/jte.2012010104
17) Lata, M., & Mittal, S. (2023). Social Media and Trust Management During the Pandemic. Pandemics in the Age of Social Media (pp. 120-135). Routledge. Edition 1st, Pages16, eBook ISBN9781003315278, https://doi.org/10.4324/9781003315278. SCOPUS INDEXED.
18) Mittal, S., & Aggarwal, S. (2025, June). Adding a New Cog to Wheel: Involving Management Students in Women Empowerment Framework. In International Conference on Corporate Social Responsibility and Sustainable Development (pp. 449-463). Singapore: Springer Nature Singapore. SCOPUS INDEXED.
19) Aggarwal, S., Kulshrestha, N., & Mittal, S. (2021). Crowdfunding in Financial Acumen. Financial Intelligence in Human Resources Management: New Directions and Applications for Industry 4.0, Edited by: Gurinder Singh, Hardeep Singh Dhanny, Vikas Garg, Silky Sharma. Apple Academic Press, USA, Taylor & Francis, eBook ISBN9781003083870, 209-224.
20) Mittal S., Kumar S., "Analysing Opportunities in Mobile-Commerce" in the Edited Book Title: The Future of E-Commerce, Publisher: Nova Science Publishers, Inc., USA. ISBN: 979-8-88697-335-8, DOI: 10.52305/KMUB3774. SCOPUS Indexed
21) Mittal S., Singh A. (2014), "A Study of Cyber Crime and Perpetration of Cyber Crime in India", Evolving Issues Surrounding Technoethics and Society in the Digital Age, pp. 171-186, doi:10.4018/978-1-4666-6122-6.ch011. SCOPUS and Web of Science Indexed, UGC CARE Group A.
