This track will explore the dynamic role of artificial intelligence in revolutionizing customer experiences and operational efficiency in the tourism and hospitality sectors. Participants will gain insights into AI-driven innovations, from personalized services through chatbots to predictive analytics for enhancing service delivery. Aimed at industry professionals, academics, and technology enthusiasts, this track promises to be a vibrant forum for discussing AI's potential to shape future business models and customer engagement strategies in these industries. Join us to be involved in the future of tourism and hospitality, illuminated by, “talk of the twon” AI.