This track explores how ethical, sustainable, and consumer-focused marketing practices can aid in shaping the future for organizations and leaders of tomorrow.

Sub Themes
• Exploring Consumer psychology and behaviour
• Customer engagement and customer experiences
• Emerging trends in digital analytics of consumer behaviour
• Emerging trends in global marketing and cross-cultural consumer behaviour
• Gig-fluencers and digital marketing
• Green ownership in B2B marketing
• Sustainability and Luxury Brands
• Responsible Consumption
• Agile Tourism Marketing

This track captures the interplay between geopolitical risks, digital transformation, and evolving business strategies, providing a comprehensive platform to discuss how firms navigate uncertainties, leverage digital trade, and restructure international operations in a rapidly changing global environment.

Sub Themes
• Digital trade and SMEs internationalization
• Global Value Chains disruptions and the MNEs
• Doing Business in Emerging Markets and Least Developed countries
• Digital internationalization & Entrepreneurship
• Organization of international operations
• Strategic responses to geopolitical tensions and national volatilities

This track explores strategies for building smart, agile, and cost-effective supply chains by integrating logistics, operations, and optimization techniques. It delves into the impact of Industry 4.0, supply chain finance, and last-mile logistics on enhancing efficiency and resilience.

Sub Themes
• Resilient and Agile Supply Chains
• Global Supply Chain Disruptions and Just in time inventory management.
• E-Commerce and Last-Mile Logistics
• Industry 4.0 and Smart Manufacturing
• Supply Chain Finance and Cost Optimization

The contemporary financial landscape is characterized by rapid technological changes, as FinTech, cryptocurrencies, and digital transformation revolutionize traditional financial systems, sustainable finance and ESG investing emerge as critical considerations.

Sub Themes
• FinTech, Cryptocurrencies and Digital Transformation in Finance
• Sustainable finance and ESG Investing
• Mergers, acquisitions, and corporate restructuring strategies
• Basel III and banking regulations: Challenges and future directions
• Emerging Markets and Global Financial Integration
• Big Data and analytics in accounting and decision-making

Digital technologies are reshaping the future of work, particularly affecting blue-collar jobs and creating "new-collar" positions that blend technical and traditional skills.

Sub Themes
• AI in HRM - Employment Relations and Organizational Behaviour
• Leadership in postmodern organizations: a multi-level approach
• Digital Technologies and the Future of Work
• Blue-collar and “new-collar” jobs
• Shaping decent work environment: agility to antifragility
• Meaningful Work: Unraveling the Interplay of Context, Organization, HRM, and Individual Perspectives
• Broadening the scope of research on gig work: International perspectives on work in the gig economy
• Grand Societal Challenges and Disruptions: Future Proofing HRM
• Sustainable Global Careers
• Repatriate Management in a Volatile Global Landscape: Strategies for Resilience and Success
• Multi-generational leadership

The evolving digital landscape has given rise to new economic models centered around sharing economies, digital platforms, and crowd-based systems that fundamentally reshape how resources are allocated and services delivered. Organizations must focus on creating business models that address ecological challenges while maintaining economic viability.

Sub Themes
• Sharing Economy, Platforms, and Crowds
• Digital Innovation, Transformation, and Entrepreneurship
• Toward Humanistic Management: Purpose-Driven Companies, Circular Business Models, and Community- based Ecosystems
• Innovation for Sustainability, Circularity and Green-tech
• Strategizing for Sustainable Business Model Innovation in the Digital Age
• Entrepreneurship and SMEs in Times of Geopolitical Crisis

Strategy In dynamic markets, firms are developing new capabilities through AI integration into their strategic frameworks, enhancing decision-making and competitive positioning. The upper echelon leadership bears growing responsibility for balancing financial performance with social purpose, requiring them to navigate complex trade-offs while delivering value to diverse stakeholders

Sub Themes
• Climate Solutions and Carbon Management across Management Disciplines
• The Role of Small Businesses in Digital and Green Transformations
• Digital Transformation and Climate Change
• Dynamic Markets and Firm Capabilities: AI integration in strategy
• The Responsibilities of Upper Echelons in Managing for Financial and Social Purpose
• Indian knowledge systems
• Resilience, adaptation, and business Failure

Digital transformation raises critical questions about diversity, equity, and inclusion, while ethical frameworks and regulatory strategies are essential to address AI-induced job displacement. As technology evolves, responsible leadership is key to ensuring a sustainable and inclusive digital future.

Sub Themes
• Shaping the Future of Work and Life in the Digital Age
• Data-Driven Organizational Design and Responsible Management
• Interdisciplinary Approaches to Ethical and Responsible Information Systems
• Responsible Leadership and Evolving Management Practices in Digital Workplaces
• Decentralized Autonomous Organizations and the Rise of Self-Organized Work
• The Impact of AI on Work Structures, Responsible Leadership, and Employment Models
• Digital Transformation: Advancing or Impeding Diversity, Equity, and Inclusion?
• Navigating Organizational Challenges: Balancing Innovation, Responsibility, and Ethical Leadership
• Frameworks for Evaluating the Ethical and Societal Impacts of Emerging Technologies
• Regulatory Strategies for Mitigating Digital Deskilling and AI-Induced Job Displacement