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Duration: 2 days Timings: 10 AM – 5.30 PM Dates: October 16-17, 2023 Programme Director: Prof. Mukul Joshi Mode: Offline Fees: Offline: Rs.16000 + GST@18%
Residential: Rs.26000 + GST@18%
Programme Introduction:
Design Thinking has gained momentum in recent times, given its suitability for strategic value creation for the dynamically changing customer needs and preferences. This programme will introduce the participants to the principles and philosophy behind Design Thinking, as an exploration of the contemporary developments. The programme will employ a hands-on approach to understand Design Thinking tools and techniques through individual and group activities. It will highlight a human-centric approach to new product development and the design of new services and business models. It will discuss the challenges, benefits, and processes associated with strategically embedding creativity and Design Thinking into the organizational culture. It will also allow the participants to brainstorm and reflect on how managers can employ humanization to understand the customer’s needs and pains and employ empathy to create strategic and futuristic designs for a sustainable planet.
Programme Objective:
Introduction to the philosophy and tenets of Design Thinking
Unraveling the Design Thinking based approach to problem-solving
Primer to Design Thinking stages and associated tools and techniques
Hands-on Demonstration of utility and applicability of Design Thinking in real problem-solving scenarios
Programme Content:
Introduction and background to Design Thinking
Understanding the principles of Design Thinking
Design Thinking stages and associated tools and techniques
Employing Design Thinking to creative problem-solving applications
Tenets of a purpose centered design
Strategically embedding Design Thinking into an organization
Creating customer value for sustainability and wellness through Design Thinking (Activity)
Programme Methodology:
The programme uses a hands-on approach to learn and utilize Design Thinking tools and techniques. There will be classroom discussion to sensitize key concepts around Design Thinking and creativity with examples. Primarily, we will introduce Design Thinking tools and techniques through individual and group activities. There will also be brainstorming sessions to identify the organization/domain-specific issues that Design Thinking can strategically resolve. The hands-on exercises will culminate into a short project involving creating a real-time solution for a real-world need/pain point, demonstrating the application of Design Thinking principles, tools, and techniques.
Target Organizations:
All variants
Target Participants:
Front level and Mid-Level Managers
Programme Director:
Prof. Mukul Joshi has completed his Ph.D. in Entrepreneurship and Innovation area, where he studied the context of innovative new venture creation. His research is devoted to developing deep insights about innovation and problem solving by new ventures in various contexts through practitioners’ narratives. He has presented his work at international conferences organized by the reputed Strategic Management Society (SMS) and Australian Centre for Entrepreneurship Exchange (ACERE). Before his Ph.D., he was an associate consultant with Infosys Limited. He has qualified for the National Eligibility Test - Junior Research Fellowship (NET-JRF) conducted by the University Grants Commission (UGC). His consulting interest areas are Innovative New Venture Creation, Frugal Innovation Management, Qualitative Approach to Research and Insights, and Design Thinking.
Corporate Group Discount:
One complimentary nomination for every group of three nominations from the same organization, i.e., 3+1 participants for the fee of 3 participants.
For registration/enquiries , please mail to exed@fsm.ac.in or call at +91 9810875278/+91-11-46485562 /41242477
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Executive Education/MDPs
FORE School of Management has been designing, developing and conducting innovative Executive Education (EE)/ Management Development Programmes (MDPs) for working executives in India for over three decades.
