Here’s What You Need to Know About B2B Marketing

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Whether you are one of the thousands of small businesses that serve other businesses or a big B2B enterprise, B2B marketing is an essential approach for creating brand awareness, differentiating your company from competitors, and generating leads that lead to sales. When done properly, B2B marketing keeps your company top of mind for customers while also allowing you to maintain a long-term conversation with the businesses you are fostering as prospective consumers. This is especially important for B2B businesses because the B2B sales cycle is often much longer than the usual B2C sales cycle. In a B2B environment, this means that potential customers are more likely to be distracted by… Read More

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Derivatives and Risk Management

What is the Importance of Derivatives in Risk Management?

CCR

A derivatives and risk management course is designed to provide students with a comprehensive understanding of the use of derivatives as a risk management tool. Let’s understand the meaning of derivatives and the importance of derivatives in risk management in this blog. What is a derivative?                                                      A derivative is a financial agreement that gets its value from another asset, such as a stock, commodity, or currency. These contracts can take many forms and can be bought and sold by both individuals and professional investors. They typically involve an agreement between two parties, in which one party is obligated to buy or sell the underlying asset, and the other party has… Read More

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Best Colleges for PGDM in Finance|PGDM in Banking and Finance-FORE

Benefits of Enrolling in PGDM in Finance/ Banking and Finance

CCR

A Post Graduate Diploma in Management (PGDM) in Finance or Banking and Finance is a specialized program that provides students with in-depth knowledge and skills in the banking and finance industry. This program is designed for students who are interested in pursuing a career in the banking and finance sector, and it is usually offered by business schools and management institutes. The curriculum of a PGDM in Finance or Banking and Finance program typically covers various topics such as financial management, banking, capital markets, investment analysis, financial modelling, risk management, and corporate finance. The program also includes elective courses that allow students to tailor their education to their specific interests… Read More

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Employee Engagement through Digital Transformation of HR

Uday Kumar

Digital technologies enable, disrupt, and transform all business functions, and Human Resource Management (HRM) is no different. Normally we think of HRM as a very personal and interaction-based function that isn’t amiable to digital transformation. This is far from true; let’s see how and why. First, let’s see what we mean by ‘Digital Transformation of HR’. The term refers to the process by which businesses adopt digital HR tools and approaches to improve employee performance and employee experience and enhance organizational performance using data-driven practices, including automation, analytics, chatbots, etc. For instance, one would be surprised at how much initial resume screening is done using Artificial Intelligence these days! Digitalization… Read More

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Neuromarketing – An Interesting Approach for Modern Consumers

CCR

What motivates consumers to purchase specific brands? How can we tell if a television commercial will be successful? And how should a store be set up? These are crucial questions in the field of neuromarketing. But what exactly isneuromarketing? Is everything about research? Is it also about putting theories into practice? And what role does psychology play in this?  There are a lot of doubts revolving around neuromarketing. We’ve curated this blog post that helps clear out all of these doubts and provides a better understanding of neuroscience and marketing. What is neuromarketing? Neuromarketing is a strategic approach that implements neuroscience and behavioural science knowledge to precisely determine customer needs,… Read More

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