Setting the right price for a product or service is critical. It influences demand, profitability, and brand perception. Businesses that apply effective pricing strategies marketing techniques can maximise revenue while staying competitive. But what is price strategy, and how can managers use it to enhance business performance? The FORE School of Management is offering a pricing strategy course designed to help professionals master different types of pricing strategies and demand forecasting techniques. This hands-on programme equips participants with the knowledge and tools to design smart pricing models using Microsoft Excel.
Why Pricing Strategies Matter
Every business needs to strike a balance between attracting customers and ensuring profitability. A well-structured pricing strategy provides a roadmap to achieve this goal. Managers must assess customer willingness to pay, analyse competitor pricing, and adjust strategies based on demand fluctuations. Without a proper approach, businesses risk either under-pricing and losing profit or overpricing and losing customers.
What to Expect from This Programme
This two-day course at FORE School of Management is tailored for mid-level managers, industry practitioners, academicians, MBA students, and doctoral researchers. The programme covers essential concepts like demand estimation, cost analysis, and different types of pricing strategies that businesses can implement to optimise revenue. Key topics include:
- Using Microsoft Excel for pricing strategies marketing
- Understanding demand estimation
- Cost calculation techniques
- Price bundling strategy for maximising sales
- Non-linear pricing strategies to attract different customer segments
- Price skimming strategy for premium positioning
- Revenue management to maximise long-term gains
- Competitor analysis for strategic pricing decisions
Practical, Hands-On Learning
This pricing strategy course is not just theoretical. It integrates practical exercises, case discussions, and real-world applications. Participants will engage in live demonstrations and hands-on sessions using Microsoft Excel. The course structure ensures that learners can immediately apply these strategies in their organisations, making pricing decisions based on data-driven insights rather than intuition.
Who Should Attend?
The course is ideal for professionals from the manufacturing and services sectors. Whether managing products, setting prices, or involved in marketing, this programme helps decision-makers improve their pricing effectiveness. Understanding what is price strategy enables managers to design models that align with customer expectations and market conditions.
The Final Word
Setting the right price is both an art and a science. Businesses must adopt well-researched pricing strategies marketing techniques to remain competitive and drive profitability. The FORE School of Management provides a structured approach to mastering different types of pricing strategies, giving managers the confidence to make informed pricing decisions. This pricing strategy course is an excellent opportunity to develop skills, apply advanced pricing techniques, and take business performance to the next level. If you want to enhance your pricing expertise, this course is a must-attend.