Setting the right price for a product or service is critical. It influences demand, profitability, and brand perception. Businesses that apply effective pricing strategies marketing techniques can maximise revenue while staying competitive. But what is price strategy, and how can managers use it to enhance business performance? The FORE School of Management is offering a pricing strategy course designed to help professionals master different types of pricing strategies and demand forecasting techniques. This hands-on programme equips participants with the knowledge and tools to design smart pricing models using Microsoft Excel. Why Pricing Strategies Matter Every business needs to strike a balance between attracting customers and ensuring profitability. A well-structured pricing… Read More
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