Whether you are one of the thousands of small businesses that serve other businesses or a big B2B enterprise, B2B marketing is an essential approach for creating brand awareness, differentiating your company from competitors, and generating leads that lead to sales. When done properly, B2B marketing keeps your company top of mind for customers while also allowing you to maintain a long-term conversation with the businesses you are fostering as prospective consumers. This is especially important for B2B businesses because the B2B sales cycle is often much longer than the usual B2C sales cycle. In a B2B environment, this means that potential customers are more likely to be distracted by… Read More
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