What motivates consumers to purchase specific brands? How can we tell if a television commercial will be successful? And how should a store be set up? These are crucial questions in the field of neuromarketing. But what exactly isneuromarketing? Is everything about research? Is it also about putting theories into practice? And what role does psychology play in this? There are a lot of doubts revolving around neuromarketing. We’ve curated this blog post that helps clear out all of these doubts and provides a better understanding of neuroscience and marketing. What is neuromarketing? Neuromarketing is a strategic approach that implements neuroscience and behavioural science knowledge to precisely determine customer needs,… Read More
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